Antonia Aveline is Head of Maker Bench EMEA at Edelman, where she is shaping the future of trusted creator collaboration for brands across the region.
With more than a decade of experience spanning London, Los Angeles, and global markets, Antonia has built creator-led campaigns for international brands at the intersection of culture, partnerships, and business growth. Her international experience gives her a unique perspective on how audiences engage with creators across markets and what brands need to do to stay culturally relevant in an increasingly fragmented digital landscape.
Her work focuses on one of the industry’s biggest challenges: how brands move beyond transactional influencer marketing to build creator partnerships grounded in trust, credibility, and measurable impact.
As Head of Maker Bench EMEA, Antonia is leading a new model for how brands identify and collaborate with the makers shaping culture bringing together creative excellence, strategic oversight, and the reassurance brands increasingly need in today’s creator economy.
She brings a sharp perspective on where creator marketing is heading next, and how brands can turn trusted creator collaboration into lasting competitive advantage.
