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Scaling Health and Longevity Conference Agenda:

27 June 2026
15:15
- 15:45
Stage
Type

The New Voices of Longevity

From nutrition and fitness to mental wellbeing and healthy ageing, creators are increasingly shaping how
people discover, discuss and act on health information. Join Jo Burford, Head of Creator, EMEA at Edelman,
and leading digital voices as they explore how trust is built, how influence is changing, and what creators,
healthcare organisations and brands can learn from the evolving ways people engage with longevity-related
content.

Jo Burford

Head of Creator, EMEA
Edelman

Dr. Ahmed Ezzat

Surgeon & Founder
Health Creator Leaders
Related sessions
11:00
 - 11:45
Fireside Chat

The Cost of Living Longer: Finance, Pensions & Planning Ahead

As longer lives become the norm, many of us face new financial realities that previous generations never had
to consider. Join Charlotte Ransom, Founder and CEO of Netwealth, for a conversation on navigating the
opportunities and challenges of increased longevity – from pensions and healthcare to financial resilience
and planning for a longer future.

Charlotte Ransom
Charlotte Ransom
Founder and CEO
Netwealth
Ged Brumby
Ged Brumby
Senior Director
Edelman Smithfield
11:45
 - 13:00

Meet the Experts on Longevity

Informal drop in sessions where attendees can engage directly with Longevity Lab specialists.

Jackie Cooper
Jackie Cooper
Global Chair, Enterprise Initiatives
Edelman
Carolyn Paul
Carolyn Paul
EMEA Chair of Health
Edelman
Professor Lynne Corner
Professor Lynne Corner
COO
NICA
13:00
 - 13:30
Fireside Chat

Why Intergenerational Connection and Community Matter in Longer Lives

As societies adapt to longer lifespans, connections between generations are becoming more important
than ever. Join Katie Fyfe and Carolyn Paul as they explore how communities, caregiving and
intergenerational relationships can help combat loneliness, strengthen wellbeing and reshape what it
means to age well in a world where five generations may live side by side.

Carolyn Paul
Carolyn Paul
EMEA Chair of Health
Edelman
Katie Fyfe
Katie Fyfe
Founder
Dad & Dolly
13:45
 - 14:15
In Conversation

In Conversation

Through the lens of their own mother-daughter relationship, Antonia Aveline and retired NHS doctor Dr
Janet Amakye explore how perspectives on health, wellbeing and life beyond 60 have changed across
generations. Blending professional expertise with personal experience, they will discuss the evolving realities
of physical and mental health, finding purpose in later life, and the lessons each generation can learn from
the other. Join them for an inspiring conversation about embracing “The Third Floor” as a time of growth,
resilience and opportunity in an age of longer lives.

Antonia Aveline
Antonia Aveline
Head of Maker Bench, EMEA
Edelman
Dr. Janet Amakye
Dr. Janet Amakye
Retired General Practitioner
14:30
 - 15:00
Panel

Longevity Beyond Wellness and Medicine

From health and happiness to work, relationships and purpose, our expectations of longevity are shaped by
far more than science alone. Join Professor Lynne Corner and Carolyn Paul as they uncover new insights
into how people think about longer lives – and invite you to contribute to a live exploration of the future of
longevity.

Professor Lynne Corner
Professor Lynne Corner
COO
NICA
Carolyn Paul
Carolyn Paul
EMEA Chair of Health
Edelman
16:00
 - 16:30
Panel

Turning the 100 Year Life into a Commercial Opportunity

By 2050, more than two billion people worldwide will be over 60, yet many organisations continue to rely on
outdated assumptions about ageing. Join Professor Lynne Corner and Jackie Cooper as they explore how
longer lives are reshaping culture, consumer behaviour and economic growth – and what it takes to build
relevance in a world where people may remain active, influential and engaged for decades longer than
previous generations.

Professor Lynne Corner
Professor Lynne Corner
COO
NICA
Jackie Cooper
Jackie Cooper
Global Chair, Enterprise Initiatives
Edelman
16:30
 - 17:00

Meet the Experts on Longevity

Informal drop in sessions where attendees can engage directly with Longevity Lab specialists.

Jackie Cooper
Jackie Cooper
Global Chair, Enterprise Initiatives
Edelman
Professor Lynne Corner
Professor Lynne Corner
COO
NICA
Carolyn Paul
Carolyn Paul
EMEA Chair of Health
Edelman

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