From health and happiness to work, relationships and purpose, our expectations of longevity are shaped by
far more than science alone. Join Professor Lynne Corner and Carolyn Paul as they uncover new insights
into how people think about longer lives – and invite you to contribute to a live exploration of the future of
longevity.

From nutrition and fitness to mental wellbeing and healthy ageing, creators are increasingly shaping how
people discover, discuss and act on health information. Join Jo Burford, Head of Creator, EMEA at Edelman,
and leading digital voices as they explore how trust is built, how influence is changing, and what creators,
healthcare organisations and brands can learn from the evolving ways people engage with longevity-related
content.

By 2050, more than two billion people worldwide will be over 60, yet many organisations continue to rely on
outdated assumptions about ageing. Join Professor Lynne Corner and Jackie Cooper as they explore how
longer lives are reshaping culture, consumer behaviour and economic growth – and what it takes to build
relevance in a world where people may remain active, influential and engaged for decades longer than
previous generations.