Longevity has never had more attention, yet most clinics and vendors are struggling to fill chairs. The space looks like a boom, but the boom is in supply, not in working demand. Thousands of providers, vendors, and doctors are now competing for the same individual cash-paying consumer, inside a market that is fragmented, hard to access, and missing the standards and education that large-scale adoption requires.

This opening keynote reframes the challenge every longevity business is facing. The bottleneck is not consumer interest. It is fragmentation, scalability, and trust. Jonathan Edelheit looks at why market confusion and a lack of education freeze buyers, why the race to differentiate is a symptom rather than a cure, and why the biggest growth ahead lies with enterprise: employers, corporations, insurance companies, and banks. He explains why the market has not yet been built to serve those clients, and how the businesses that solve it will grow fast in the decade ahead.

To reveal how cultural attitudes toward longevity shape public expectations and present new research on these perceptions, inviting delegates to contribute live to an ongoing study. 

As populations age, most health systems are still built to treat sickness not protect health. This session explores how to redesign care models around early screening, multi‑generational prevention and long term support from prenatal years through to end of life. Leaders from public systems, private providers and insurers will share practical blueprints for shifting resources upstream, integrating data and aligning incentives so that staying healthy becomes the core business of healthcare.