Jackie Cooper is Global Chair, Enterprise Initiatives at Edelman and a senior advisor to
clients globally. She leads transformative, cross-market initiatives that integrate brand,
reputation and business strategy to drive growth and measurable business impact. She is
also the founder of Edelman’s Gen Z and Longevity Labs, pioneering intergenerational
insights that help organizations understand and engage evolving audiences and translate
cultural shifts into actionable advantage.
A renowned brand and reputation strategist, Jackie advises organizations and high-profile
individuals at the intersection of brand, culture, entertainment and impact. She is known for
elevating the role of earned creativity in brand building and for shaping direction and building
legacy for leaders and business.
In 2018, Jackie became the first woman inducted into the PRWeek UK Hall of Fame
